Monday, 23 January 2017

Ana Ljubinković SS17

Ana Ljubinković, SS17, Belgrade Fashion Week
Ana Ljubinković, SS17, Belgrade fashionweek
Ana Ljubinković, SS17, Belgrade Fashionweek
Ana Ljubinković, SS17, Belgrade fashionweek
Ana Ljubinković, Belgrade fashionweek, SS17
Ana Ljubinković, SS17, Belgrade Fashionweek

If Alice would turn into a futuristic heroine and travel through the galaxy instead of discovering wonderland, I bet she would wear the SS17 collection from Ana Ljubinković:

Belgrade (Serbia) based designer and artist Ana Ljubinković has always loved to experiment with fabrics, colours and forms. She graduated with a degree in Painting and her roots in visual arts is an essential part of her fashion work. Ana is not afraid of breaking rules and creates something new and yet unseen following her own vision. Her innovative pieces rarely fit conventional descriptions such as „jacket“ or „skirt“ but are truly innovative.

Girlish uniform-like silhouettes in ice cream hues are paired up with cartoonish sensibility. Ana‘s models take over the silver catwalk as bold cosmic dolls on acid. The looks are completed with pastel garrison caps and incredible sky-high heels (look at the shoes, gosh!).

This collection is kitsch at its best and takes you into a weird and bewildering candy world.

Tuesday, 17 January 2017

Five Years in Love with

quirky fashion, colourful outfit, fashion blogger
fashion blogger, pink hair, edgy style
fashion blogger, street style, pink hair


Today is a very special day: Sara is in Love with… is celebrating its fifth anniversary.

Five years of excitement, self-doubts and learning a lot of new things. Five years and I am still on my way to realizing that I am not the average fashion blogger and I can't decide if that is my luck or my curse, maybe it's just both.

You see all outfits of this year above and an animation with looks from my five years of blogging below. I went through all outfit pictures ever taken creating it, and it was very emotional. Some old pictures made me doubt if I am still as good as I used to be, others made me blush and wanna delete them immediately. But what is a blog if not a journey? Every travel needs ups and downs, and maybe especially the bad things happening are necessary for finding the right way.

During the last five years, I felt very proud of what I achieved with my blog but was thinking about giving up very often too. I asked myself if I have enough to tell to keep this blog alive. I don't want to do the same pictures, same poses and write the same hollow words to go with them again and again. I am not the most vivid writer nor a gorgeous model, so can I give you enough? What is it that brings you here exactly and so many of you?

There is a lot of pressure in the blogging scene, a lot of comparing and jealousy. Often I end up feeling hurt when certain agencies and brands seem to ignore me. Am I not good enough for them? In theory, I know that confidence is the key, but I still stumble again and again. But a kind reminder from myself to me: Sara you have been interviewed by your favourite shoe brand Melissa this year, you had a whole page feature in a major newspaper, and you met one of the world's biggest artists (only to name a few exciting things), this all means something. It might not change the world, but at least bring a little bit of colour into it.

I often feel like there are certain specific categories of bloggers and I fit none of them: I am neither "That vintage blogger" nor "this plus size blogger" or "that blogging model." But this is who I am, and authenticity has always been paramount for me: I am Sara, I love to dress, and I am inspired by many things from avant-garde fashion to pop culture, art, Asian street style and Barbie. I am a shopaholic, and I dream of shoes and handbags. When I grow old, I would like to have a museum-worth collection of clothes, just like Isabella Blow or Iris Apfel. I know I am galaxies away, but just give me time, and I keep going. This is what I love and what I wanna share.

If I imagine a life without this blog, it feels like a massive hole is opening up in my heart. I put a lot of my love, energy, and passion into every pixel you see here, and after five years I can barely imagine living without my baby. Like any child, it's not perfect, but it's learning and growing.

Thank you for being here, for all your comments and lovely emails and for believing in me when I sometimes don't. Thank you for all the exciting opportunities and things you brought in my life. I never dreamt of my parents having a collection of magazine clippings with me on it, giving interviews and meeting labels and designers I love.

Life is great! Let's get ready for the next five years!


fashion blogger,  street style, quirky fashion

NZZ Stil, fashionblogger, streetstyle
Highlight 1/5: My full page newspaper feature in the NZZ Stil (picture by Jeroen van Roojien)

Colourful people, london, colour walk
Highlight 2/5: Being part of the colour walk at Spitalfields Market in (picture by Hanna Miles)

nelly duff, fashion meets art, valery demure
Highlight 3/5: Shooting at London gallery Nelly Duff for Valery Demure

melissa shoes, press, fashion blogger
Highlight 4/5: An interview on the page of my fav shoe label ever Melissa

pipilotti rist, art, fashion blogger
Highlight 5/5: Hitting tons of newspapers with artist Pipilotti Rist and her completely pink tram

Thursday, 12 January 2017

Lovely Giveaway: Sugar & Vice Tropical Flamingo Necklace

giveaway, statement necklace, flamingo
giveaway, Sugar & Vice, statement necklace
Sugar & Vice, statement necklace, flamingo necklace


Are you suffering from January blues being back at work and leaving your beloved kingsize duvet early in the morning? I knew this moment would come and therefore kept an especially cute giveaway until the new year:

You all know that the animal I love above all other is the flamingo with its long elegant neck and pink feathers. To share my flamingo queen feelings with you, I am giving one of you this tropical statement necklace by British accessory designer Sugar & Vice. It features four large laser cut acrylic charms, strung from a bright pink rope chain. 

January will loose its dullness when you choose tropical flamingo! Good luck and keep on dreaming of beach parties on islands with palm trees.

How to win
Just follow the options in the Rafflecopter below and tell me what you would wear with this necklace. The giveaway is open worldwide and ends on the 31st January 2017.


a Rafflecopter giveaway

Thursday, 5 January 2017

Post-Human Silhouette in Progress

avant-garde fashion, maude studio, maxjenny!
raincape, maxjenny, fashionblogger
sunglasses, emerald green, kanokkorn lamlert
raincape, kanokkorn lamlert, blogger style
maxjenny!, blogger, fashion
Maude Studio, diamond shaped handbag, iridescent bag
maxjenny!, raincape, fashionblogger
edgy fashion, avant-garde fashion, blogger
kanokkorn lalmert, statement necklace, swarovski
Maude studio, emerald green bee sunglasses, iridescent
maxjenny!, cape, rain cape
pink hair, blogger, edgy fashion


The first look of the year and I think It's a good start. Oh god, I nearly got frozen while doing the pictures but I just had to show you this fabulous cape by maxjenny!.

Recently I read the expression of the "post-human silhouette" in a book about avant-garde fashion, and since then I am obsessed with musing about it and its meaning. I always loved to play with silhouettes, and I think there is far more to it than the classic shape considered as beautiful, break boundaries, become something else than 90-60-90 or any other industry-made standard, something totally unexpected and new, day after day, this is what I'm after.

I felt like a constantly shapeshifting drop of colour in a world of brutalist architecture, doing this shoot and wanna see it as a symbol for the new year: 2017 you better be a year of (good) change! Don't mistake me; I don't want to become somebody else, but I wanna find more facets of myself and push the boundaries of what defines myself and my fashion taste.

During the holidays I looked at old pictures of me and my boyfriend asked how I feel about the way I evolved. I said I feel more myself than ten years ago. So let's go further this road and not get older, but like a piece of art in progress just more complete!

My Outfit:
Cape: maxjenny! bought at Big, Shoes: Ego, Sunglasses & Handbag: Maude Studio,
Dress: Vintage, Necklace: Kanokkorn Lamlert, Pompom Keychain: The Laden Showroom,
Pineapple Keychain: H&M, Tights: Esprit

Saturday, 31 December 2016

Monochrome Rose: A Pink Dream Tram by Pipilotti Rist

Pipilotti Rist, pink tram, monochrome rose
Pipilotti Rist, pink train, artist
pink food, opening, geneva
pink, art, geneva
pink train, monochrome rose, pipilotti rist
Pipilotti rist, pink train, geneva
pink train, geneva, Pipilotti Rist
Pipilotti Rist, pink tram, art
pink train, Pipilotti Rist, art installation


Close your eyes for a second and imagine your city. Think of everything that belongs to the place from the gray streets full of black, red and blue cars to the flashy signs of shops, numerous people hurrying from A to B, passing yellow crosswalks and gray buildings under a light blue sky. Now think which colour you saw the least often!

Maybe orange, or purple? But wait, no: It was pink, right? Possibly there was a little girl with a pink unicorn balloon or maybe you even imagined me entering a beauty store, but I bet there was little or even no pink in your imaginative city. Pink, the colour we connect with feminity, the innocence of childhood and unconditional love is almost not present in the daily life of most people. Isn't that a quite sad thought?

At least when you live in Geneva, this might not be true anymore: Swiss artist Pipilotti Rist designed a train that is pink from the outside and inside. 250 kg of colour were required to realize the Monochrome Rose project. The tram is part of the project art&tram, which aims to make art part of urban life. Pipilotti Rist says that the tram has "emerged from taking an exquisite bath in a sea of colour, with the drops of pigment still dripping over the whole of its body."

The inauguration of the tram was about two weeks ago, and I was very honoured to be part of it. I have always loved the art of Pipilotti Rist with its winking humour, strong sensuality, uncompromising boldness and exuberant feminity.

I remembered how I encountered her work for the first time in my first year at art school. I admired the classical paintings in a museum for their virtuosity and craftmanship, but somehow something was missing that depressed me: Colours and quirkiness. But then I discovered a quite tiny screen in a corner playing video art: "I'm not the girl who misses much" sang a hypnotical, female Mickey Mouse voice through the speakers. I was fascinated and drawn to it like the moth to the light; I thought: No, I indeed don't miss much, not anymore, while I was overwhelmed by a wave of colour coming into my life through Pipilotti's work. This installation was one brick stone in a wall of events convincing me of the necessity of a life in bright, vivid colours. Yes to embracing rainbows, yes to pink!

Finally, so many years later I finally encountered the woman behind the art that inspired me since then and I loved the energy radiating from her and that she obviously doesn't take herself too serious. Pipilotti kissed my hand and went to her knees in fron of me, I don't know how I survived this moment without fainting...

Being in the all pink tram was like a dream for me, and I am convinced Barbarella would trade her spaceship for Pipilotti's tram. It's like a break from your usual life when you enter the pink, playful world, a place which is cheerful, filled with positive emotions and where pink is the new black. You could see it as the fearless grown up version of being inside the whale in the story of Pinocchio.

When the doors after a ride open and you have to disembark, you will regret leaving this pink paradise and secretly wish on your next journey the pink beauty might pick you up once again. At least I have a lot of souvenirs from this day, because all Swiss newspapers printed the picture of Pipiotti and me in the tram to remember the best pink day of 2016.

Pictures: Ela Brettle/Lovely Sara

Sunday, 25 December 2016

Lovely Giveaway: UE Boom 2

giveaway, UE Boom 2, bluetooth speaker
giveaway, UE Boom 2, bluetooth speaker


Wow, we made it: Christmas is here, and this means it's part of my fourth giveaway as well. You can go back to your cookies in a minute. First, you should all enter!

Since Christmas is also the time of music, one lucky winner will get a UE Boom 2 Bluetooth speaker to listen to the best tunes whenever and wherever. Forget about your family recorder concerto, this is where the music plays!

The UE Boom 2 is a 360-degree wireless Bluetooth speaker for crispy sound with a deep, powerful bass. You can take it with you wherever you go. It's even waterproof, has a Siri and Google Now voice integration and last but not least it looks just great.

How to win
Just follow the options in the Rafflecopter below and tell me in a comment which Christmas song is your all-time favourite. The giveaway is open worldwide and ends on the 12th January 2017.


a Rafflecopter giveaway

Thursday, 22 December 2016

Stop Making Me Hard Molly Goddard

kenzo x h&M, pink and red look, house of holland
shaggy fur coat, fishnet tights, house of holland
Ego shoes, black boots, pointy high heels
Marc b., pink bag, bag with chain
Vow London, pink hair, shaggy fur coat
shaggy fur coat, tiger print coat, kenzo x h&m
stop making me hard molly goddard, house of holland, slogan tshirt
House of Holland, slogan tshirt, shaggy coat
winter look, shaggy fur coat, pink hair
kenzo x h&m, tiger coat, shaggy fur coat


It was love at first sight when I saw this coat from Kenzo x H&M showroom a while ago, and it was very hard to leave without it. I did something I rarely do anymore: I queued and queued and queued for it, without even the slightest blogger bonus. I ended up having a lot of fun with two quirky Indonesian ladies in the middle of the night, shared my excitement with a lot of other fashion addicts, and I feel like I truly earned wearing my shaggy tiger.

I got up at five o'clock in the morning and was in front of the shop shortly after six, everybody who knows me better can tell what a sacrifice this is for me: I am no morning person at all, and before ten you better don't talk to me about serious things. I know the whole Kenzo x H&M hype is already over, but there is a difference: Me and this coat, it's no hype, it's true love. I wouldn't have been tempted just by the big name, but I was by the wild designs and the bright colours.

Not the coldest winter can harm me when I wear this coat. Usually, I am a little bit reluctant to shoot pictures in winter, but hey: All I needed to change my mind was a proper coat. I can even go out with bare legs (sorry Mama I know you will call me and tell me I should wear something longer). 

The only thing you can do when you wear one of House of Holland's provocative slogan T-shirts is to combine it with bare flesh for sure. My legs might never beat Agyness Deyn wearing one of those shirts when they first dropped, but who cares!

Just stop making me hard Molly Goddard! 
(I am coming for your clothes soon, take care.)

How do you like this look lovelies and for which dream piece would you stand the queue?

My Outfit:
Coat: Kenzo x H&M, T-shirt: House of Holland, Trousers: H&M, Shoes: Ego, Bag: Marc B,
Pompom Keyring: Kurt Geiger, Gloves: Vintage, Sunglasses: Vow, Tights: H&M