Thursday, 14 March 2019

A Wild Game: Doing Fashion Graduate Show Basel

Wow, Switzerland you amazed me again! Last weekend, I attended the Doing Fashion Graduate Show in Basel by the Institut of Fashion Design/FHNW Academy of Art and Design and it was bolder, wilder and better than anything I expected! 21 graduating students (aka players) presented their powerful creativity in the parking lot of the Grand Casino Basel and they took the risk of not being afraid to leave the paths of commercial demands.

The whole show, I was sitting on my chair with a big wide grin when collection after collection passed the catwalk to drumming beats and not a single one was about simplicity. Yes, the topics of the moment such as playing with genders and sustainability were present too, but not in a dull or oversaturated way. This is what I wanted to see for a long time in Switzerland.

Players, you used your cards very well!



Let me share my favourite moments with you:

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Janine Reitmann: What you have killed you must also love
One of the most iconic moments of the show was when the model wearing this look stepped on the catwalk. It was like an unknown painting by surrealist painter Magritte has come alive and started to breathe. Most models had their faces hidden behind fabrics and there was a melancholic beauty in the air. Were they beautiful corpses or artworks coming alive? Either way it was absolutely magical, theatrical and a moment of fashion that will linger on my mind for a long time!



Doing Fashion Graduate Show, Victoria Waltisperg, Switzerland Basel

Victoria Waltisperg: You say Witch like it`s a bad thing
A very strong collection about sisterhood, feminity, and sensuality. The models looked like mystical goddesses, wearing Victoria's creations and the symbol of the all-seeing and the closed eye was omnipresent. Witches see the outer and the inner world and this is the fashion for strong, confident women. "Poor are those who cannot see," it said on a veil and I'd say who doesn't see the beauty of this collection is poor indeed.



Doing Fashion Graduate Show, Jana Colic, Switzerland Basel

Jana Colic: It will be once upon a time
My fav look of the whole evening was part of the pastel-coloured collection of Jana, who created her own world driven by nostalgia and gratitude for the two worlds – Western and the Serbian – where she is at home. I fell in love with the dichotomy between voluminous shapes transforming bodies and the cheekiness of revealing skin. And of course this wonderful cloud print. Can I wear them, please?



Doing Fashion Graduate Show, Lida Nobakht, Switzerland Basel

Lida Nobakht: More is More
What better thing could happen than when your life motto is turned into a collection? Lida wanted to create sovereignty by adding more fabrics to her looks and came up with a colourful and playful collection. She was inspired by Iranian artist Monir and her mirror artworks as well as the love for Iran, where Lida's roots lie. A bright collection with artful accessories that unites heritage and modernity. I'm sure Lida's idol Monir would love it too!



Doing Fashion Graduate Show, Eva-Maria Schmid, Switzerland Basel

Eva-Maria Schmid: Revue
A collection dedicated to a new club called Revue, where the bouncers wear colourful clothing and all guests are dressed in the vibrant creations of Eva-Maria. For sure all eyes would be on the girl dancing to rave music while wearing this amazing voluminous dress with the wild print mix. She would be the star of the club. This is how a modern, techno-crazy Marie Antoinette would look!



Doing Fashion Graduate Show, Gerold Brenner, Switzerland Basel, Jacqueline Loekito, swiss fashion blogger, influencer, red carpet

Last but not least: I love my fashion gang
If life would be a never-ending fashion show I'd be the happiest girl on earth! When the hammering music fills the halls and the models walk in I'm excited. But not just because of the inspiring looks that are far from what you see on the street, but as well since wherever there is a fashion show, my gang is not far away. Thank you Jacqueline Loekito, Gerold Brenner and Cherry Greta for being my quirky crowd!

Pictures: Elisabeth Pantaleo / NOWFASHION

Monday, 4 March 2019

From China With Pink Love

Sara is in Love with… blogger influencer Asian fan Tukadu Mukzin kimono pink hair jewellery pearls shells


Let's just close our eyes and dream of places far, so far away
In a bamboo garden we mingle with the pretty Chinese girls 
Look how their delicate fans move through the damp summer air
And their silken kimonos move with the slightest hint of wind

Let's just close our eyes and far away is suddenly right here
We have all the exotic wonders of the world at our feet
Fans are dangling on my ears while my chopsticks clap
The pink kimono is revealing secrets of our Chinese dream


My Outfit: Earrings: Tukadu, Sunnies: Vintage, Dress: Mukzin


Pictures: Marco Borromeo

Tuesday, 26 February 2019

SkinTherapist: Getting that Glow on your Skin

Skintherapist, Zurich, facial
Skintherapist, Zurich, beauty
Skintherapist, Zurich, beauty treatment
Skintherapist, Zurich, beauty treatment
Skintherapist, Zurich, beauty treatment
Skintherapist, Zurich, beauty treatment
Skintherapist, Zurich, beauty treatment
Skintherapist, Zurich, beauty treatment


Sometimes when life seems all about deadlines, full calendars, and endless to-do-lists it might feel overwhelming and all you're longing for is some me-time. This is the perfect moment to book a facial! In my twenties, I didn't grant myself this luxury, but since my first treatment, I was convinced it's worth the money and time and astonishingly helpful to regain the balance of the skin.

SkinTherapist Zurich is a place I can highly recommend because trust is important for me when it comes to my skin and the owner Cornelia Fäh has totally gained mine. Her treatments put the individual needs of her clients first and she works only with selected, high-quality products. The wonderful ambiance of her salon, which is located just a short walk from Sihlcity, does the rest. Cornelia offers facials, massages, manicures, pedicures, makeup, permanent makeup and a wide variety of holistic and medical skin treatments, such as the fire & ice facial (you might have encountered this in magazines since stars like Gwyneth Paltrow or Halle Berry swear on it).

When I visited Cornelia, she recommended me the St Barth Pureness face and décolleté treatment including a hand massage after asking a lot of questions about my health, nutrition, and habits. It's an intensive, cleansing and relaxing treatment which takes 90 minutes to purify the skin. St. Barth is a luxury line that has been creating products that unite outstanding results with an unbeatable quality for over 30 years. They create their products in their family business on the island Saint Barthélemy using natural ingredients with Carribean floral overtones to create a sensual harmony.

The treatment felt like one of the best things I ever experienced and Cornelia is a very kind and calm person. Generally, I find it very hard to relax and just close my eyes, but in Cornelia's hands, I felt so well it happened easily. One of the strongest memories is the beautiful smell of the products and how radiant my skin looked afterward. I was not surprised to hear that Cornelia has clients who return to her salon for years and hope I'll be back too! Some St. Barth products moved into my shelf as well (Cornelia's secret advice to calm my skin that tends to redness: The Aloe Vera gel with mint. I would have never tried this since it's labeled as an aftershave, but I've been using it on my face for a while now and it's a little miracle) and I now use them on a daily base, to keep that glowing skin as long as possible.

Wednesday, 13 February 2019

V-DAY: Turn Pain into Power & End Violence Against Women

Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban
Sara is inch Love with, Swiss blogger, influencer, VDAY, violence against women, ethnical fashion, Africa, Columbia, Mama Tierre, Haimanns, Tauta Home, Venezuela, flamingo, L.O.M. Gucci, pink hair, girl power, Zurich, head wrap, turban


Let's not celebrate the 14th of February as a commercial event and get told by shops to buy flowers, perfume, and sweets as proof of our love! Let's celebrate love all the time and make a difference on the 14th with V-Day, the global activist movement to end violence against all women and girls – transgender and cisgender and those with fluid identities! Tell the world we don't accept harassment, oppression, rape, battery, incest, female genital mutilation, and sex slavery. We are women, we unite and we shall support each other!

According to the United Nations, one of every three women does personally experience physical or sexual violence during her life. 1998, author and playwright Eve Ensler started the V-Day movement after experiencing sexual trauma and the desire to reclaim her own body. The V stands for Victory, Valentine, and Vagina according to her. She created a play called the "Vagina Monologues" and took a step further into action to start a movement as a call for women's rights.

Since its start, the V-Day movement has raised more than $80 million for their anti-violence programs and safe houses in The Congo, Haiti, Kenya, Egypt, and Iraq. V-Day organizes thousands of events in over 140 countries.

The vision of V-Day is a world where women live safely and free. The organization is fighting for it with art, by spreading lasting social and cultural change, by giving local women who know their community a voice and leadership and by looking at the intersection of race, class, and gender to understand violence against women.

Find out more about the movement here: vday.org
Join the first V-Day event in Zurich: vdayzurich.ch

My Outfit: 
Dress: Sara Al Ojayan, Bag: Mama Tierra, Bag Strap: Tauta Home, Headwrap: Hanimanns,
Earrings: L.O.M., Flamingo Ring: Animazul, Sunglasses: Gucci, Shoes: Kat Maconie,
Kneesocks: Becksöndergaard, Coat: Lazy Oaf

Pictures: Marco Borromeo

Wednesday, 6 February 2019

Mode Suisse: My Moments to Remember

Mode Suisse Edition 15 February 2019 Zurich Fashion Show Sara is in Love with: blogger influencer

What's hot 2019 in Switzerland? We all asked and Mode Suisse answered in their 15th edition, showcasing curated designers and schools. Hammering beats opened a show that let forget Switzerland's not a forward fashion country. Newspapers might ask where the market for this edginess and forwardness might be, I say this is just what we need: Bold inspiration, designers that are not afraid of stepping out of mainstream boredom and create for the sake of fashion as an art instead of seeing their trade as a money machine.


Let me share my favourite moments with you:

Amorphose, Mode Suisse, Toni Dreher

Amorphose: New Silhouettes for Heroines
Designer Giancarlo Bello put the audience under a spell with his feminine and dramatic collection. His play with the silhouette and his vision of women as strong yet beautiful creatures is extraordinary. Especially the red futuristic look (worn by Toni Dreher, winner of Germany's Next Top Model) who surrounds its wearer with a kind of a red shield was amazing in his freshness and visual boldness.



Jaqueline Loekito, Mode Suisse, genderless fashion

Jacqueline Loekito: Heartbreak in Pink and Red

Dedicated to a dear friend who died from cancer, Jaqueline Loekito's collection is not what you expect from a traditional mourning outfit: The Basel-based designer stays true to her favourite colours red and pink and her habit of breaking gender rules. Statements like "Fuck Cancer" and broken hearts are part of the bittersweet looks. Long lives the hope that the most extraordinary knitwear on the catwalk will heal hurt hearts!



Rafael Kuoto, Mode Suisse, fashion show

Rafael Kouto: Upcycling the future
The collection of Locarno-based designer Kouto is a wild fusion of cultures, colours, shapes, and fabrics: Africa meets the West in his upcycled creations made of mass-produced and discarded garments. It was refreshing how new old can be in a throw-away society. We need more of this as an alternative to current production!



Mode Suisse, Moujian, fashion show

Mourjjan: The Roaring Times are Back
Zurich/Mykonos-based designers Roland Rahal and Raphael Muntinga presented their creations of luxury, glitter, glam and chic. The new collection featured their take on a beaded flapper dress bringing up pictures of the Roaring Twenties and this showstopper of a dress. 20s meets the now and it's wow!



Mode Suisse, Forbidden Denimeries, fashion show

Forbidden Denimeries: A new approach to masculinity
If you ever doubted if men should wear skirts, here is the final reason why they should! Newcomer Mikael Vilchez shared a new vision of a modern man that was refreshing and far from stereotypes with us. This denim look and how it combines sportiness with feminine masculinity is what dreams are made of!



Mode Suisse, Quyny Bui, Fashion show

Quynh Bui: Fading in Vibrance
While the collection of Head Genèva alumni Quynh Bui was inspired by 19th- and 20th-century workwear and featured a lot of denim, this orange splash of an outfit excited me most. The designer combines used and new materials, giving a new life to the existing pieces. The whole collection is sustainable and wants to bring awareness to a fabric that is a major contributor to pollution.



Mode Suisse Edition 15 February 2019 Zurich Fashion Show Sara is in Love with Gerold Brenner Moschino Jeremy Scott

Last but not least: The company
Besides being thrilled by the shows, what I love about events like this is the company of like-minded fashion people. It's like a family meeting where everybody gathers together, like Christmas in fashion. I spent the eve with two of the best people in the universe, Gerold Brenner and Cherry Greta and enjoyed to see a lot of lovely faces during the eve. It was a blast, thank you Mode Suisse, please come back soon!

Pictures: Mode Suisse Edition 15 Alexander Palacios/Eduard Meltzer

Thursday, 31 January 2019

Kitty Came All the Way from China

Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia
Sara is in Love with… Swiss Fashion blogger European style influencer pink hair chinese fashion mukzin hello kitty asos furla swarovski pink hair beret comic girl asia


Let me describe what my favourite fashion brands do: Exciting things to please the eyes. Dresses I see in my Cinderella dreams and clothing that stirs deep desires of beauty and possession. I seem to be part of the target group of Gucci, Moschino, and Prada and an army of clever people working for them must have defined the perfect strategy to make me wanna have their designs like nothing else money can buy. Very often I imagine the money I earn not as money, but as a row of expensive luxury bags standing in a row.

There is always something on the rail at Moschino that excites me, no surprise. But not that often it happens that I discover an unknown brand and fall for it head over heels, check their page nearly every day and wanna dive into the beautiful world I just discovered. When I found Mukzin, it was just like this: Love at first sight (and no, I'm not paid for this post and didn't get my dress for free).

This Chinese brand is a fresh and surprising union of Chinese history with a modern sense of edgy luxury. If Gucci weren't Italian, it would be called Mukzin, I am sure this brand will soon be known by more fashion people! While my second order already arrived, I show you my Hello Kitty dress from them here. I didn't dare to order more than one piece since I was not sure if Chinese fitting would work on me, but now I know I'm a size small from Zurich to Hongkong and back.

Besides the obvious Kitty-cuteness of my dress, I think I can be proud: I was wearing Mukzin before their London popup and before Susie Bubble was wearing it. Doesn't this make me a cool blogger cat? ;-)

Wait till you see my other Mukzin darlings…

My Outfit: 
Dress: Mukzin, Bag: Furla, Shoes: Asos, Earrings: Swarovski, Belt: Vintage,
Sunnies: Le Specs (old), Beret: H&M, Pins: Various

Pictures: Marco Borromeo

Sunday, 20 January 2019

What Do You Mean When You Say the Weather is Good?

Sara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beret
Sara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beretSara is in Love with… blogger influencer pink hair Zurich Switzerland African Wax Print hangman's bally velvet backpack beret  Sandro flame sneakers neon beret


Every time my parents call, one of their first questions is "And, how is the weather?". Usually, this makes me look out of the window and check because let's face it: I'm not noticing the weather a lot unless my feet get wet or I have to organize a foto shooting and worry about light conditions. I'll never understand why talking about the weather seems to be number one small talk opener in millions of chats. Can we please talk about something else? I couldn't be more bored.

But one thing occurred to me: If people say the weather is good, the opinions about what good weather is are very different. Obviously, people refer to sunny weather as good weather very often. But if you ask me when I plan a shooting, the best weather is dry and a little bit cloudy for smooth shadows. Ask a farmer on a dry summer he might imagine a rainy day as the best thing in the world. So who is right about what good weather actually means?

When I work on my computer, I completely forget about the outside world and focus my mind on concepts, pictures, and ideas. My horizon melts to the screen and the labyrinth of my thoughts. The screen becomes an instant window to everywhere in the world, unlike the window of my room. What does the weather matter anyway if you can be in sunny Australia or have a look at Capetown by night in just one click without lifting a foot? Isn't there every weather somewhere at the exact same time? So what point is it to occupy the mind with questions about the weather then if you want to do small talk?

So my plea: Please stop to talk about the weather and move on to more exciting topics. Let's get creative in how to make bridges and start chats, there are millions of ways, and if you end up enjoying yourself you might actually forget about the weather just like me!

My Outfit:
Skirt: Tufafii from Hanimanns, Shirt: Vintage, Shoes: Sandro,
Backpack: Bally bought at Fashionfish, Beret and Necklace: From markets,
Socks: Becksöndergaard, Earrings: Dakota Rae Dust, Sunnies: Old House of Holland

Pictures: Marco Borromeo
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