Sunday, 16 November 2014

Lovely Label: Azumi & David

azumi and david, made in london, shoe bag
Already a classic: Azumi and David's heeled bags
Azumi and David, contemporary still life, ss15
Silk scarves as a canvas for modern still life paintings
Azumi and David, pizza box bag, newspaper bag
From everyday objects to it pieces: Azumi and David give pizza boxes and newspapers a new meaning
azumi and david, ss15, dog bag
No barking, no growling: A dog is the perfect bag for sure
azumi and david, ss15, still life bag
The illusion of carrying items of everyday living: A'N'D still life bags
azumi and david, leather necklace, gem necklace
Leather crystal necklaces with Austrian glass gems and pearls

Azumi & David are a London based fashion designer duo that I've been admiring for a long time. I love their work with it's surreal touch and their ability to add a complete new context to everyday objects.

I got introduced to Azumi & David about five years ago. Since then I've been following their work and have had the honour to become friends with this lovely Japanese-British couple. They both studied fashion at Central Saint Martins in London and started to work together in 1995. They have progressed through a variety of projects from limited edition artist's books, performance art and moved on to fashion and accessory. Their first two stockists have been the Pineal Eye London and Colette Paris; nowadays their things are sold all over the world.

In their SS 2015 collection "Contemporary Still Life" Azumi and David took inspiration from the 16th to 17th century Dutch still life oil paintings. They combine fruits, vegetables and flowers with modern objects such as plastic water bottles, light bulbs and cosmetics. Azumi and David created a range of silk dresses, digitally printed scarves, jewellery and bags. They're releasing new versions of their ingenious shoe bags as well. If you don't have one yet, the time has come!

With Azumi and David's contemporary update, still life pictures do not belong to the museums anymore but become wearable for style hungry people.

Visit their page and their online shop here.

Copyright of all pictures by Azumi and David.


  1. Those heeled bags are way too cute! And I LOVE the leather crystal necklaces!

  2. These are so much fun, I love them :))))) xx

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